Last updated: October 2025
This Cookie Policy explains how Immersive Fox Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website and platform. It should be read together with our Privacy Policy, which describes how we process personal data more broadly.
By clicking “Accept All Cookies” on our cookie banner or adjusting your preferences, you consent to our use of cookies as described below.
Cookies are small text files placed on your device when you visit a website. They help us make our site work efficiently, improve user experience, and deliver relevant advertising. Cookies may be set by us (“first-party cookies”) or by third parties (“third-party cookies”).
Similar technologies such as pixels, tags, and scripts are also used to collect and track information — these are referred to collectively as “cookies” in this policy.
We group cookies into the following categories:
These cookies are essential for our website and platform to function properly. They enable core functionality such as security, network management, and accessibility.
You cannot disable these cookies through our cookie banner, but you can block them in your browser settings (note that the site may not work properly if you do so).
Examples:
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
__cf_bm | Cloudflare | Security and traffic management | 30 minutes |
session_id | Immersive Fox | Keeps you logged in and maintains session state | Session |
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
Examples:
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
_ga, _ga_<container-id> | Google Analytics | Measures traffic and usage patterns. We use IP anonymisation and do not combine this data with any personally identifiable information. | 14 months |
_gid | Google Analytics | Distinguishes users for analytics reporting | 24 hours |
We use Google Analytics 4 (“GA4”).
Google’s processing of this data is governed by the Google Privacy Policy. You can opt out of Google Analytics tracking at any time by adjusting your preferences in our cookie banner or by installing the Google Analytics opt-out browser add-on.
We use these cookies and similar tracking technologies to deliver relevant advertising and measure the effectiveness of our marketing campaigns.
Examples:
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
_fbp | Meta (Facebook) | Tracks visits to deliver targeted advertising on Meta platforms | 90 days |
The Meta Pixel helps us understand how users interact with our site and allows us to show relevant ads on Meta platforms. Meta may combine this data with other information you have provided to them. You can learn more about Meta’s data practices in the Meta Privacy Policy.
You can control cookies in the following ways:
Through our Cookie Banner:
When you first visit our website, you’ll see a cookie banner allowing you to accept, reject, or customise cookie settings.
Non-essential cookies (Analytics and Marketing) will only be set if you actively consent.
You can change or withdraw your consent at any time via the “Cookie Preferences” link in the site footer.
Through Browser Settings:
Most browsers allow you to block or delete cookies through settings.
For instructions, see:
Cookies remain on your device for different durations:
Session cookies are deleted when you close your browser.
Persistent cookies remain until they expire or are deleted.
We set retention periods to the minimum necessary for each purpose.
Some third-party cookies (Google, Meta) may transfer your data outside the UK or EU.
These transfers are protected by Standard Contractual Clauses (SCCs) approved by the European Commission and the UK Information Commissioner’s Office (ICO).
We may update this Cookie Policy from time to time. Any material changes will be posted here with an updated “Last Updated” date.
If you have questions about our use of cookies, please contact:
Immersive Fox Ltd
Email: privacy@immersive-fox.com
Registered in England